When you are the best there is, but not enough people know about you. How do you increase mindshare? An insurance firm wanted to determine the best approach to take on Facebook to increase engagement.
NK&A developed two campaigns: one highlighting the tremendous work the company does raising money for cancer research and a second centering on pet photos. Each ran for nine weeks. NK&A developed the strategies, wrote the posts, and managed the target audience engagement.
Can you guess which campaign had higher participation and which helped land a customer?