MARKETING STRATEGY
The United Way Challenge
One of the largest Not for Profits wants to expand and grow defined audience segments, specifically donors, but needed insight into how to attract them.
The Solution
Times change and this organization knew it needed to identify ways to meet new donors. NK&A developed a strategy to organize the thinking behind who to approach and then helped facilitate the research to better understand how to message to this new audience and not alienate their longstanding and loyal donors. As well, NK&A created a strategy for building awareness, interest and engagement among their existing and potential new donors. Then we set to work with their internal marketing team to make it all happen.
The Payoff
Clarity on how to message to new donors and a road map for engaging more loyal donors over time.