OUTSOURCED MARKETING DEPARTMENT
The Boston Private Challenge
How do we strengthen a brand for growth? A highly successful national bank needed to pivot brand perception from your “grandfather’s bank” to one inclusive of Gen Xers.
NK&A developed a comprehensive brand strategy. We conducted an internal audit, redefined audience personas, developed brand standards and redesigned their corporate website.
Increased engagement on corporate website. Update of brand perception and with Gen Xers without alienating Baby Boomers and Silent Generations.