The au bon pain Challenge
When there is more room for growth in the market, how do you increase your share?
NK&A developed a brand strategy: research, positioning, messaging, and brand standards to start. Then design templates to help the in-house marketing and creative team execute communications that would leverage and extend the interior design to best advantage: in-café menu boards, sign designs to improve cafe guests experience and how it unfolds through to sale.
Ease in communications, increased employee pride, cohesive look throughout and increase in sales. Senior management pride in making the brand whole.