NEW MARKETING STRATEGY
The Care.com Challenge
When you want to expand into a new market but need guidance to execute effectively. The world’s largest provider of in-home care providers asked for help launching a new market.
Care.com was interested in providing corporations with a whole new class of employee benefits – the ability to come to work and know your loved ones are well cared for. NK&A helped Care.com segment the market, package their offerings, design a sell-in strategy and provide corporations with a turnkey means to engage their employees.
Care.com launched their corporate benefits offerings, reducing the lost hours in work and employee stress and increasing employee productivity and peace of mind.