NEW MARKETING STRATEGY
The Care.com Challenge
When you want to expand into a new market but need guidance to execute effectively. The world’s largest provider of in-home care providers asked for help launching a new market.
The Solution
Care.com was interested in providing corporations with a whole new class of employee benefits – the ability to come to work and know your loved ones are well cared for. NK&A helped Care.com segment the market, package their offerings, design a sell-in strategy and provide corporations with a turnkey means to engage their employees.
The Payoff
Care.com launched their corporate benefits offerings, reducing the lost hours in work and employee stress and increasing employee productivity and peace of mind.