Three facts that will influence your B2B social media strategy:
- There are 60 million active business pages on Facebook, and the majority of Facebook advertisers are small-to-mid-sized businesses (source: Forbes). Consider advertising on Facebook; it offers a plethora of affordable and targeted ways to reach your desired audience.
- 85% of U.S. consumers use social media. More than 58% say they follow brands through social media. More than 92% of those aged 35-44 and 85% of those aged 45-54 follow brands through social media (source: MarketingSherpa). Your audience is out there looking for you, make sure they can find you not just on the web but on social media platforms as well.
- When people hear information, only 10% of that information will be retained three days later. However, that retention increases to 65% if a relevant image is paired with that same information (source: brainrules). Provide relevant content your audience seeks, and make it more memorable with an image.