Three facts that will influence your B2B social media strategy:

  1. There are 60 million active business pages on Facebook, and the majority of Facebook advertisers are small-to-mid-sized businesses (source: Forbes). Consider advertising on Facebook; it offers a plethora of affordable and targeted ways to reach your desired audience.
  2. 85% of U.S. consumers use social media. More than 58% say they follow brands through social media. More than 92% of those aged 35-44 and 85% of those aged 45-54 follow brands through social media (source: MarketingSherpa). Your audience is out there looking for you, make sure they can find you not just on the web but on social media platforms as well.
  3. When people hear information, only 10% of that information will be retained three days later. However, that retention increases to 65% if a relevant image is paired with that same information (source: brainrules). Provide relevant content your audience seeks, and make it more memorable with an image.