1. Keep it simple – If it’s complicated, it takes time. And if it takes time, people will jump-ship because you’ve asked for something they don’t have.
  2. Include something visual to entice them – Visuals help people with concepts, meaning and context.  They also tantalize the brain. Analytics show that blogs with visuals are more likely to be read.
  3. Tell a story – Humans are hardwired for stories. That’s how civilization advanced over the centuries. Be smart. Be civil. Tell a simple story. If not, viewers will go someplace else to find one.