Why infographics for marketing?

Have you ever considered infographics? They are a remarkably powerful visual communication tool. When they are done well, they present information in an efficient way, combining text, images, and design to represent data in a way that tells a story. And, as we know, story is powerful.

Need more incentive? Consider these facts:

  • The brain processes visual content 60,000 times faster than it does text
  • Infographics are “liked” and shared on social media 3X more than any other type of content
  • People following directions with text and illustrations do 323% better than people following directions without illustrations
  • Publishers that feature infographics grow traffic 12% faster than publishers that don’t
  • Content incorporating color into the design has been shown to increase reader attention span by up to 82%

Impressive, right? Infographics are a powerful and compelling way to tell your story and reach your audience. Not sure where to start? We can help!