Where is the start line?

The effort it takes to produce marketing content and execute on the dissemination of the content is time-intensive and laborious.  So often once someone hits “post” or “send” they sit back and exhale a sigh of relief.  In reality they have just finished the preseason that gets them to the start line.

Once your content is disseminated the hard works starts in earnest. It is the starting line. This is where all your planning, crafting, editing, wordsmithing, formatting, linking, and hashtag research pays off. The “win” is in the response to the engagement, the promotion of the content, the review of the data and the follow-up and follow-through on the leads.

Knowing where the start line is, helps you endure the race and reap the rewards.