Procrastination

We are human.  And procrastination is part of the human condition.

Often we procrastinate something because we fear it will take too long to get done without ever really knowing.

When we FINALLY get around to addressing it, we chortle, “How quick and easy that was.”

The procrastination isn’t just the postponement of doing something, it is also the mindshare that it takes to avoid it.  While there is no way to measure that effort of avoidance, we can assure you, the energy of avoidance is far greater than the execution of the deed.

What is exponentially lost energy on any initiative your company is putting off?  Isn’t it time to stop waiting and start doing?