Powering the marketing train
We burst out of the gates with big ideas and good intentions. But somewhere down the line it fizzles out. Over and over clients arrive on our doorstep frustrated and burnt out on marketing.
Marketing is an elusive game. It seems so exciting and creative at first: the wow factor, catchy content, cool graphics, engaging fans and friends, the promise of bottom line boosts. But here’s the thing about marketing, anyone can come up with a good idea. The dirty little secret no one tells you is that the only ideas that count are the ones that can be implemented consistently over time.
Opportunity is missed by most people because it is dressed in overalls and looks like work.
—Thomas A. Edison
Marketing is like a steam train. Steam forms when water reaches its boiling point at 212 degrees. To generate the steam to power your marketing train, you have to light a fire that raises the temperature to 212. Then you must keep that intensity going to maintain the steam. You don’t roar out of the station going 1,000 miles an hour. At first you move at about 10 miles an hour. Then, as you consistently tend your fire, you build momentum. The more consistent your flame, the faster you go. The tough part is if you don’t maintain the fire and it drops to 211 for a bit, your marketing steam train slows way down. What is super frustrating is that once you get the flame back up to 212, you don’t just pick up where you left off. You have to rebuild your momentum all over again. Speed, efficiency, action, and results only come from a consistent flame.
We see it all the time. Companies start out with a bonfire of excitement for marketing and swiftly it dwindles to a flickering ember. Before investing your budget, employee time and enthusiasm into marketing, think about the size flame your team can maintain. We’re always here with bellows, coal and kindling to get you fired up and help you stay in the game.