Marketing by numbers
The analytical tools available to right-brained marketers today are outstanding. We can collect data, crunch numbers, bucket information, and package it all up neatly to meet personal and business goals. It’s like a paint-by-numbers approach to problem solving, and it’s effective!
But is it the most effective?
Let’s look at a couple of our grandest achievements.
Think of St. Peter’s basilica in Rome. It’s an architectural, mathematical marvel but it also includes the awe-inspiring dome designed by the right-brain creative genius, Michelangelo.
Or think of the introduction of the iPhone – a technological miracle, designed in a beautiful, user-inspired, emotionally captivated package.
Both examples show the power of the analytical left and the creative right brains working collaboratively.
What if we took this collaborative left/right approach to all our marketing initiatives?
We could improve the effectiveness of our business strategies, our social media campaigns, our daily blogs and more. Lifting current paint-by-numbers marketing to the masterpiece marketing level.