Finding your advertising sweet spot with LinkedIn

We’re frequently asked, how do you get the best bang for your social media advertising buck? Is it on Facebook, Instagram, Twitter, LinkedIn? Of course, the answer depends on who you are targeting and what behavior you want to elicit. One venue we think is often overlooked is LinkedIn.  For B2B companies this is where your target audience is most likely “hanging out”.  LinkedIn not only provides connection to your peers but also insightful information and ideas.  While on LinkedIn visitors are actively seeking connection and solutions.

In their latest guide, LinkedIn outlines 7 tricks and tactics that are the most effective when running an ad campaign on their platform. When followed, these 7 tactics resulted in 50% higher yield:


#1: Specifically call out your audience in your headline copy
19% higher Click Thru Rate (CTR) and 53% higher conversion rate

#2: Keep your copy short and sweet (under 150 characters)
18% boost in engagement rate

#3: Incorporate interesting stats into your copy
37% higher CTR and 162% more impressions

#4: Send messages from a person rather than a company
16% higher open rate, 10% higher CTR, 10% higher Conversion Ratio (CVR)

#5: Add relevant hyperlinks in the body text
21% increase in CTR

#6: Keep your body copy concise, personal and relevant
46% higher CTR

#7: Engage the profile image of the viewing member
100% higher CTR and 100% higher CTR rate