Does your business really need a social media strategy?
Do all businesses need a social media strategy? No, but most do.
Can you really ignore being on social media if you are a B2B company? No, you can’t.
When it comes to social media, we advise all our clients to “own your real estate”, meaning set up your accounts on the biggies (Facebook, YouTube, Instagram, Twitter, and LinkedIn) and practice good housekeeping.
The key is to understand who your audience is and where they hang out. For example, if your firm does business valuations, pouring time and energy into Instagram would not be wise (90% of Instagram users are under 35). LinkedIn should be the most important focus for you. While you’ll still post to other platforms, the focus of your strategy is establishing yourself with your centers of influence. Where do they most likely hang out? LinkedIn, so we would advise working on gaining followers on LinkedIn – having your posts shared or liked and spending time acknowledging the content your connections publish.
We encourage you to think before you leap. So many clients tell us they just could not make social work. Nine times out of 10 it is because they made unrealistic plans. Start slow and get the rhythm of producing and posting content and responding to comments. You can always increase frequency once you get your system down.
Yes, your business most likely needs a social media strategy, and we assure you there is a reasonable way to make it work for you and your audience.