Create your own certainty

Remember when after 9/11 there were colors that represented the level of threat (red through green)?

With COVID-19, everyone is clamoring for some certainty. The biggest one is the day the “switch gets flicked” and we can all “go back” to work/the way it was. But there is no leader telling us the path to normal.

So how to create certainty in uncertainty?  Create your own levels and determine your own metrics to decide how to progress.  At NK&A we created the COVID-19 Business Trajectory Model and have developed indicators to determine how we are progressing towards the day business will revive and we can move forward.

Need help thinking through your plan?  We are offering extremely affordable programs to help small-mid-sized businesses plan for Actualization. Reach out to Victoria Nessen should you be interested.