Be someone special

We’ve been waiting – and I suspect we will wait for eternity – to have a client with unlimited funds.  While we wait, we passionately work with our clients who have realistic budgets (to make the most of what they have).

We have many tricks for rubbing two nickels together to get a quarter, the most tried and true is to narrow your target audience. Unlike the unlimited budget, most of our clients say something like “our product/services are for everyone.” With a modest budget you can’t raise product/service awareness with “everyone.” Instead, narrow your focus, spend your budget going after that specific niche audience.  By doing so you are not excluding “everyone”, you are just choosing to spend your money on specific someones, and you will gladly welcome anyone outside of that narrow audience with open arms.  Why? Because they will be your least expensive lead and will have self-selected you!