Alternative budgeting (Alt+$)

Financial future unknown! We have various reactions to changes in our business’ financial future.  You can look at ways of cutting costs and saving.  Or, you can look at your budget and ask yourself what will naturally stop – for example, travel and entertainment.  The next question is do you use that to help with cash-flow, or do you redeploy that money in new ways?  Is there an investment you can make in building brand with your clients, prospects and your centers of influence?  Consider investing in brand building with things like direct mail, email campaigns, SEO or staff training you have been putting off. Don’t just slash and stash. Invest ingeniously.