What if they don’t like me?

No one wants to be the last person picked for a dodgeball team. But sometimes not being “The One” is a good thing!

In business you can’t be all things to all people. It’s important to know who you are and who you want as clients.  Not all clients are created equal.  Let’s take Millennials for example.  So often a client says, “We want more Millennials as clients.”  And we always ask, “What kind of Millennials do you want as clients?”

Millennials range between 17 and 35 years of age.  So do you want those Nesting Millennials looking to settle down, buy a house and have babies or do you want the Emerging Millennials heading off to college or already in college?  If you are selling estate planning, financial planning, homes, or even cars, you’ll only want Millennials with a nesting mentality.

Developing the right brand, honing your message and consistently telling the same story helps you attract the right clients and repel the wrong ones.   In the end, you’d rather be picked by the right team then waste your precious time and resources on the wrong team (and save yourself a lot of bumps and bruises, too).