Three marketing trends to incorporate in 2018
The New Year is fast approaching. In our ever-changing world, it can be difficult to keep up. However, if you incorporate these 3 trends in your marketing strategy next year, you will be able to stay top-of-mind with your potential and existing clients:
- Video. It is estimated that 80% of all consumer internet traffic will be video-related in 2019. If you will include simple video content as part of your site and communications, you will enjoy significant increases in visibility. Learn more about the advantages of video here.
- Social Media. If you are not already set up on social media, you may no longer be able to ignore this tool for your messaging. In 2018 most people will gather their information about brands from social media. Not sure where to start? LinkedIn is an excellent platform for B2B companies, and is poised for more growth in 2018. We also recommend Facebook, Twitter; and the platform that may have the most growth in 2018: Instagram. Their latest tool, Instagram Stories, became more popular than Shapchat just one year after going live. If you have not yet waded into the social pool, 2018 is your year to dive in. Source
- SEO. SEO (Search Engine Optimization), simply stated, is how easy it is for your potential clients and customers to find you. A few simple phrases and keywords added to your website/social posts can make all the difference.