The power behind the Olympic brand part 2

No one ring in the Olympic symbol can evoke the sentiments of the Olympics, it only works when they are all interconnected and perfectly assembled. Like our teams competing, it is the interplay of teammates/the circles that make us realize that the sum is greater than its parts.

We see it in nature – think ant colonies. We see it in teamwork – think firefighters. But in marketing it is rarely seen. More often than not a single tactic is defined and executed – a newsletter, a blog post, a direct mail piece. Unfortunately, without connection and the ability to build momentum this one tactical activity is destined to fail. To succeed it needs to compound by connecting and being strengthened by another activity and then another. When done well, it’s like watching US and Spain compete in basketball; each team faster, stronger and more laser-focused than any one player can humanly be. It’s captivating. It’s unforgettable, just like you want your marketing to be. So starting today, take steps to make your marketing super human. Connect the parts to make the whole perform more effectively.

If you need inspiration, reach out to us.

And if you have other insights into the Olympics please share.